How to Find a Business Broker
I remember the first time I thought about selling my business. It was a sunny Tuesday morning, and I was sipping my coffee on the back porch. My dog, Charlie, was chasing a squirrel like he had something to prove, and I was scrolling through my inbox, trying to ignore the pile of work waiting for me. That’s when it hit me: maybe it was time to move on. My business had been my baby for over a decade, but I’d been feeling the itch to try something new—something less, well, all-consuming.
But selling a business isn’t like selling a used car. You don’t just put up a sign and hope for the best. It’s a whole process—one that, frankly, felt overwhelming. I mean, where do you even start? That’s when a friend of mine, who’s always two steps ahead of me, mentioned something that changed everything: “You need a business broker.”
At first, I wasn’t sure what that meant. A broker? Like, a real estate agent, but for businesses? Turns out, yeah—pretty much. But finding the right broker isn’t just about Googling and picking the first name you see. It’s about finding someone who gets you, who gets your business, and who knows how to make the whole process as smooth as possible. Here’s what I learned along the way—the hard way, because, of course, nothing worth doing is ever easy, right?
Start with Research (a.k.a. Stalking in the Name of Business)
The first step was hitting the internet like it owed me money. I Googled, I scrolled, I clicked on ads I didn’t mean to click on. (Seriously, why is the “Close Ad” button so tiny?) But eventually, I started to piece together a list of potential brokers from the True Business Builders website. The key here was finding people who specialized in my industry—because not all brokers are created equal.
Pro tip: Look at reviews. And not just the star rating. Actually read what people are saying. I found one broker with glowing reviews, but when I dug deeper, half of them sounded fake. You know the ones—“Best service EVER!!! Highly recommend!!!” Yeah, okay, Chad. Tell me something real.
Meet and Greet (a.k.a. Awkward Coffee Dates)
Once I had a shortlist, I started reaching out. This was basically like online dating, but for selling a business. I sent emails, made calls, and scheduled meetings. And let me tell you, sitting across from a business broker for the first time is a bit like a job interview—except you’re the one doing the interviewing. (Cue the power trip, right?)
During these meetings, I asked a ton of questions. How many businesses have you sold? What’s your success rate? Do you specialize in my industry? And—this one’s crucial—how do you handle confidentiality? Because the last thing I needed was my employees finding out I was thinking of selling before I was ready to tell them.
One broker, let’s call him Steve, had all the right answers. But something about him felt off. Maybe it was the way he kept checking his phone, or the fact that he’d only sold three businesses in the past five years. (Red flag much?) I politely declined and moved on.
The Gut Check
Here’s the thing: You can have all the data in the world, but at the end of the day, you’ve got to trust your gut. I ended up choosing a broker named Lisa. She had the experience, the connections, and—most importantly—she actually listened to me. Like, really listened. When I told her about my goals, she didn’t just nod and say, “Sure, sure.” She asked follow-up questions, gave thoughtful advice, and even suggested a few things I hadn’t considered. (Lisa, if you’re reading this, you’re a rock star.)
Setting Expectations (a.k.a. The “This Might Take a While” Talk)
Once I signed on with Lisa, we had a long chat about what to expect. And by “chat,” I mean she gently reminded me that selling a business isn’t an overnight thing. It’s a process. There’s paperwork, negotiations, more paperwork, and—oh, did I mention paperwork?
We also talked about pricing. This was tricky, because, like most business owners, I thought my business was worth a bajillion dollars. Spoiler alert: it wasn’t. Lisa walked me through the valuation process and helped me set a realistic asking price. It wasn’t what I’d dreamed of, but it was fair—and it got the job done.
The Rollercoaster of Emotions
Selling a business is kind of like riding a rollercoaster. One day you’re up, because you’ve got a promising buyer. The next day you’re down, because that buyer backs out. It’s exhausting, frustrating, and, at times, completely soul-crushing. But having a broker made it bearable. Lisa was there to handle the nitty-gritty details so I could focus on keeping the business running during the transition. She also acted as a buffer between me and the buyers, which was a lifesaver. (Pro tip: Never negotiate directly with buyers unless you enjoy headaches and heartburn.)
Closing the Deal
When we finally found the right buyer, it was like a weight had been lifted off my shoulders. The final negotiations were nerve-wracking, but Lisa guided me through every step. She made sure all the paperwork was in order, explained every document I was signing, and even gave me a pep talk before the closing meeting. (Lisa, seriously, you’re the MVP.)
When it was all said and done, I walked away with a check in my hand and a bittersweet feeling in my chest. Selling my business wasn’t just about the money—it was about letting go of something I’d poured my heart and soul into. But it was also the start of a new chapter—one I’m still writing today.
Key Takeaways
- Do your research: Find brokers who specialize in your industry and have solid reviews.
- Ask the right questions: Success rates, industry experience, and confidentiality practices are key.
- Trust your gut: If something feels off, it probably is.
- Set realistic expectations: Be prepared for a lengthy process and a fair (not inflated) price.
- Lean on your broker: They’re there to handle the details and keep things moving smoothly.
Looking back, I’m glad I didn’t try to do it all on my own. Finding the right business broker was a game-changer, and it made the whole experience—while not exactly easy—a lot less stressful. So if you’re thinking about selling your business, take it from me: get yourself a Lisa. You won’t regret it.